The Rise of Savory

One of the most interesting recent trends in the food industry is the use of savory ingredients in products that we traditionally consider to be sweet.  The reality is that consumers are craving traditional flavors delivered in new and interesting ways. For foodservice establishments, this new direction could drive business to the portion of the population that prefers savory and salty food items over sweet ones. Here are some trending products to fuel your imagination:

Greek Yogurt

One of the breakout stars of recent years, Greek yogurt now dominates the grocery store shelves. With its healthy reputation and convenience, it is easy to see why it is so popular. So let’s check out a few concepts/products that are capitalizing on this trend:

  1. Blue Hill Farms – specializing in a line of high quality savory yogurts for retail made with 100% grass-fed milk and local produce, with the motto “Know Thy Farmer”, they have managed to carve out a special niche on the grocery store shelves (but don’t expect that to last very long). Flavors include parsnip, carrot, sweet potato, and beet, and are sold at Whole Foods and other select gourmet retailers.
  2. Go Greek Yogurt – featuring Greek yogurt that is actually flown in from Greece, this Los Angeles based yogurt features a variety of savory yogurt toppings that are traditional in Greece, but appear novel to the American consumer. Among the more interesting flavors are the Greek Salad Yogurt (with cucumber, tomato, Kalamata olives, olive oil, oregano, sea salt, and crushed black pepper), Diokles (fresh tomatoes, basil, olive oil, sea salt, crushed black pepper), and the Kosmas (Kalamata olives, basil, olive oil, sea salt, crushed black pepper). All are served with pita for dipping. In addition, their yogurt to-go is packaged in biodegradable clay pot (yes, you heard that right) also sourced from Greece. They state you can throw it in the compost if you like and it will completely breakdown.
  3. Stonyfield – while this product isn’t yogurt technically, it sits on the shelf next to all of the Greek iterations. Made with milk and cheese cultures instead of the traditional yogurt cultures, the product is a completely new product category. Released during Fashion week in 2014 with the hashtag #CheatOnGreek, the flavor is more similar to fromage blanc. It’s less chalky, creamier, and has a mild and fresh flavor, and is attempting to go after yogurt lovers who do not like the chalky taste of Greek yogurt.

Savory Beverages

Another category to get a recent makeover is the beverage category. Consumers are asking for savory and healthy options, and several companies are catering to that demand:

  1. Numi Organics – their line of savory teas includes broccoli-cilantro, carrot-curry, and beet-cabbage. They just released a new line of superfood savory teas containing turmeric as the primary ingredient. Golden tonic features added lemon verbena and dried lime, while Three Roots features added ginger and sweet licorice. Look for more interesting flavors from Numi in the coming year….I am sure they won’t disappoint.
  2. Rus’mmm – this company’s products are based on a secret family recipe. The South Indian beverage features toor dal (yellow pigeon peas), tapioca, coriander, cumin, and turmeric among its ingredients. In original and tomato, it’s an interesting thickened beverage that is sure to satisfy when soup isn’t handy.
  3. Tio – a newcomer to retail the brand focuses on all natural, preservative-free cold gazpachos. Currently in a limited market in Miami, the 3 flavors (Gazpacho Clasico, Gazpacho Verde, and Gazpacho del Sol) are flying off the shelves. The use of HPP technology is used to extend the products shelf life while maintaining the fresh flavor.
  4. Nuwi – the first of its kind quinoa product, Nuwi quinoa drinkable snack features carrot-ginger, split pea, and tomato flavors under its savory umbrella.

Savory Snack Bars

For those consumers looking for convenient fueling options, snack bars are a no-brainer. With the multitude of sweet versions lost to the masses, it was only a matter of time before savory varieties hit the grocery shelves.

  1. Strong and Kind Bars – a recently launched savory line of nutrition bars, and boasting 10g of protein, these bars are a sweet and savory mash-up of flavors. With hickory smoked, honey smoked BBQ, Thai sweet chili, roasted jalapeno, and honey mustard among the offered flavors, there is one for everyone.
  2. Journey Bar – with flavors like coconut curry, sesame ginger, pizza marinara, and rosemary, these bars appear to be taking the global flavor route, all in a vegan-friendly format with 15 grams of whole grains.
  3. Epic – appealing to the paleo diet crowd, these bars made with 100% grass fed buffalo, uncured bacon, and tart cranberries, they contain 11g of protein.
  4. Slow – featuring Moroccan (Pistachio, Currants, Carrots, Ginger), California (Almond, Kale, Pomegranate, Quinoa), Thai (Peanut, Chili, Brown Rice, Bell Pepper), and Indian (Cashew, Cumin, Cauliflower, Coconut) flavors, these bars not only have interesting flavors, but a kale or cauliflower based bar seems intriguing and sure to appeal to the holistic food consumer.
  5. Tanka – featuring prairie raised buffalo, and based on a traditional Lakota Indian recipe for wasna, they are a powerhouse of nutrition, with 14g of protein per 140g bar.

 

Keep a lookout for these and other niche products on the grocery store shelves and let them inspire your culinary development.

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