Burgers or Bust

Food Trends: Burgers

Burger Trends

It’s no big secret that the burger is king in America. From classic cheese to quinoa vegan burgers, there’s something about the hearty sandwich that seems to whisper sweet nothings to our appetites.

Global market intelligence firm Technomic, Inc. reports that in 2016, $90.57 were spent on burgers in the U.S., representing 44% of total sandwich sales. Not only that, but they are predicting that these sales will continue to grow 3.4% from 2017-2019 due to our culture’s shift to off-premise dining and the burgers unique ability to travel well1 without dramatic loss of quality.

What does that mean for us in the culinary field? Well, it means that burgers offer us a ripe and broad ground for flavor experimentation. The breadth of this category allows us to take on flavors from all around the world utilizing lesser known sauces, garnishes, and seasonings while offering an assurance that there will be an adventurous demographic interested in trying new things. And with the burgers relatively low price point appeal, the risk is minimal to the customer.

Food trends - Burger

As more complex flavors, like Asian, African, and Mexican, continue to trend upward I believe this will begin to press into the burger market. We’re not far from seeing nationwide drops of Korean BBQ Burgers, Fiery African Harissa Burgers, or Smoky Mole Burgers. And when it happens, I’ll be right there in line ready to get the first bite.

Long live the burger!

 

1”Burger Boom.” Culinology, June 2017, pg. 44.
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