Clean Label Movement

More Companies Moving Towards Clean Label in 2018

Clean Label

Consumers are continuing the march for clean label products moving into 2018. According to PMMI’s 2017 Trends in Food Processing Operations Market Research Report, 37% of consumers find it important to understand the nutrition facts label, while 91% of consumers believe that foods with recognizable ingredients are healthier.

Clean and transparent practices in food production include easy to understand food labels, responsible agricultural practices, and the use of natural ingredients. Clean labels have become so important to customers, we’ve seen the call make it all the way to the steps of the White House. With the upcoming implementation of a new nutrition facts label, the nutrients of food  products will be displayed in a manner that makes cleaner options much more visually attractive to a consumer.

Clean Label Opportunities

Clean Label Restaurants

This generates a huge opportunity for food producers to get ahead of the legislation and move toward clean labels voluntarily. QSR and fast food restaurants, such as Panera Bread, Pizza Hut, Subway, and Taco Bell, have been early adopters of such practices. Just this week Dunkin’ Brands and Baskin-Robbins announced they will be removing all artificial colors from their products.

Campbell’s is making a big push with their new line of Well Yes! soups featuring wholesome grains and vegetables. Additionally, Rich Products Corp., Pamela’s Products, and General Mills have begun distribution of more decadent clean label products like cheesecakes, cookies, and layered nut bars.

What’s Next?

Clean Label Food

This is only a snapshot of the current clean label movement. It will be interesting to watch the trend spread into other, less glamorous markets such as full service gas stations and entertainment vendors (like BaseBowls’ Poke Bowl in Dodgers Stadium).

Jump in the conversation and let us know what you see coming in the clean label movement and we push ahead into 2018.

Happy New Year!

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