October 15th, 2018

BBQ Sauce Trends in 2018

Posted in Food Trends, Restaurants, Trends

2018 Shows Growth in BBQ Sauce Categories

BBQ is a staple of all cultures, in lots of different ways.

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We’re all familiar with the BBQ styles of the South, like Memphis, Texas, and Kansas City, which are ubiquitous with the American style of barbecue. But now, we’re also seeing regions like Florida and California get noticed for their particular style.

Outside of the U.S., Asia has a long history of cooking using the barbecue method, and the word barbecue itself stems from the Taino term, barbacoa. And let’s not forget about the unique BBQ styles of the Native Americans and the Maori of New Zealand, who bury their food on beds of hot stones, covered with wet tarps and earth. This allows for a low and slow cooking style, complete with plenty of smoke.

Today we’re going to investigate the up and coming flavor trends in BBQ sauces in the U.S. Whether you like to slather on the sauce while cooking, dip after the food is done, or go Korean style with fermented sweet and spicy sauces, we’ve got you covered.

2018 BBQ Sauce Trends

Spicy

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Photo courtesy of JessicaGavin.com

It’s no surprise, even in the world of BBQ, consumers are looking for sauces that bring the heat. According to Restaurant Business Magazine, year over year growth of jalapeno-based BBQ sauces is averaging a 16.7% increase.

Chipotle BBQ has increased 79% on menus since 4th quarter of 2017 according to Provisioner Online. According to Diane Kelter, Mintel International’s food-service analyst, “Complex flavor combinations that provide a sweet heat combo, or a smoky sweet combo, will continue to drive more innovation in the category.”

Mustard

The secret is out, mustard-based BBQ sauces are really good. Carolina Gold BBQ Sauce, a mustard and vinegar sauce with plenty of brown sugar, has paved the way for broad-based introduction.

KFC rolled out their “Georgia Gold” sauce in 2017 with great reception. This take on Carolina Gold style riffs heavier on the sweet side, using honey over brown sugar, therefore making it more palatable to a larger demographic.

Trader Joe’s and French’s were quick to jump on the trend, creating their own branded mustard-based BBQ sauces. The next step will be seeing spicy variations of mustard sauces, which have started popping up in small restaurants and food parks, but not yet in the mainstream chains.

Korean BBQ

It just wouldn’t be a 2018 trend analysis if we didn’t talk about the Asian influence.

Hot Sauce

If it seems like you’re seeing Asian food everywhere, it’s probably because you are. The deep, rich flavors and complex aromatics of Asian cuisine drive taste buds wild and leave insatiable cravings for more.

In BBQ, gochujang has proliferated quite well. The salty, spicy, umami rich profile of this fermented bean paste is a perfect addition to the sweet/smoky bases of most BBQ sauces. Many restaurants, like Chi’Lantro out of Austin, TX, hide gochujang in their generically named sauces (i.e. Gangnam, Korean BBQ, Spicy Asian), making it more approachable for less exposed palates.

According to the NPD Group, the amount of Korean BBQ sauce shipped to U.S. independent chains and micro chains grew by 120% in 2017. I don’t expect to see that slow down anytime soon. If you don’t believe me, go try some. It’s delicious.

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That’s it for this week’s blog. Keep an eye out for new BBQ trends as they emerge share with us what you find.

Cheers!

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September 10th, 2018

New Flavors in Hot Sauce

Posted in Consumer Trends, Food Trends

We searched around to see what’s happening in the hot sauce world

Hey there hot sauce lovers. Thanks for stopping by to find out what’s new in the world of spicy condiments.

Hot Sauce

2018 has seen bold statements made in flavor trends with things like Za’atar, Thai and Filipino cuisine, and Mexican moles. The hot sauce market is no different, seeing a myriad of new flavors and ingredients.

Let’s look at what’s new and trendy.

What’s New in Hot Sauce?

Fruit

Ok, not totally new, but stay with me. While fruits have been showing up in hot sauces and salsas for a while now (see mango and pineapple), helping to mellow out those spicy acidic tones, more interesting fruits are beginning to appear.

Bravado Spice Co. has developed a Jalapeno and Green Apple sauce that’s gaining quite a bit of popularity as a flavor packed, not too hot sauce. They also produce a Ghost Pepper and Blueberry sauce for the more adventurous palate. Yellowbird, out of Austin, TX, uses bright tangerine juice to balance out the spicy peppers used in a few of their sauces.

Hot Sauce Trends

Image Courtesy of Culleysusa.com

Finally, Culley’s out of New Zealand makes a Kiwi Habanero sauce that I’m dying to try. It may seem a bit too on the nose, but I love it anyhow.

Chocolate

Chocolate really does make most things better (bacon, fruit, potato chips, you get the idea), and hot sauce is no exception.

Image Courtesy of Heathotsauce.com

Nebraska’s own Volcanic Peppers brand has proved this with their award winning Chocolate Lightening hot sauce. Also joining the party is Punch Drunk with their Chocolate Ghost Pepper hot sauce. To make theirs a bit more unique they use chia seeds as a thickening agent.

Finally, look for Dawson’s brand Chocolate Hot Sauce for use on desserts. With a milder heat and sweeter profile, this one plays well with unique confections.

Truffles

Because, why not? Truffle flavors are common on fries, chips, eggs, and pizzas all over the U.S., so why not hot sauce. Makes sense to me.

Hot Sauce 2018

Image Courtesy of Truffhotsauce.com

While you can find a few brands selling truffle hot sauce, like Frohlich and Gindo’s, the clear market leader in this category has to be Truff. With its use of black truffles along with an infused olive oil, Truff balances the heat with savory aromatics and a clean flavor.

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As you can see there doesn’t seem to be any lack of innovation in the world of hot sauces. I hope we see this trend continue forward, as I’m one of the many who just can’t get enough.

Happy eating friends!

 

 

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August 13th, 2018

2018 Pizza Industry Review – Pt. 1

Posted in Food Trends, news, Pizza

Customization, Tech, & Speed lead 2018 Pizza Trends

2018 aims to be a benchmark year for the pizza industry. Data is showing a rise in the US and global pizza market, along with an increase in average unit sales for the top 50 chains. All while this is happening, the number of US pizzerias has actually fallen for a net loss of roughly 299 establishments. More people are ordering pizza more often from less overall places. Sounds like the market is refining itself.

Pizza trends 2018

But let’s take a deep dive into the pizza market and how we can anticipate what comes next. This will be part one of a two-part series, covering topics including consumer needs, headline news, the international market, menu trends, ordering practices, and, of course, the best technology company that sells pizzas.

So what is driving the pizza industry?

Consumer Preferences

Convenience is key when it comes to consumer needs. Pizza companies are really starting to understand this by offering many convenient ways to place orders. Through websites, social media, various online ordering mediums, and specialized delivery tech., consumers literally have pizza at their fingertips anytime, anywhere.

2018 Pizza Trends

Without quality, however, convenience is rendered meaningless. Consumers still consider quality a primary driver when making their decision on where to buy a pie. Quality can carry a very subjective meaning though. What one person considers a trait of quality others may not, which is one reason there’s so much room to play in the pizza sandbox.

And finally, we can’t talk about consumer needs without discussing cost. As Americans dine out more and more often, they find themselves watching the cost of meals more closely. While most consumers are willing to pay a premium for artisan and specialty pizzas, they expect to pay “reasonable” prices for the more standardized items.

National News

Pizza loves to take the headlines, and 2018 will be no different. According to Business Insider, fast-casual pizza was the fastest growing segment in 2017 with no sight of slowing down. As it happens, Blaze Pizza holds the #1 position for fastest growing restaurant chain in the U.S.

Fast Casual Pizza 2018

We are also observing excellent growth via sales increases in the industry. North American chain restaurants have reported a growth of 5.83%, while independent restaurants have grown 2.65% per Euromotor. This shouldn’t worry independents too much, as consumers still often choose them over chains for reasons including community involvement, personalized service, and having shared customer values.

International Growth

Across the globe pizza is becoming a staple of the diet for many different cultures. It’s becoming especially popular in places like Africa and the Middle East. Euromotor has shown a growth from $4.29 billion in sales in 2015 to $4.66 billion in 2016.

Pizza Industry Trends 2018

Pizza Hut has noticed this growth and the potential in these markets. In Pakistan alone The Hut has planned to double its restaurants to over 150 in the next 5 years. These cultures view Western foods like pizza as a status symbol, leaving a rare opportunity for a company to initiate new levels of brand loyalty globally.

Conclusion

That’s quite a bit of info to absorb in one day. Check back the week after next for Part 2 of our 2018 Pizza Industry Review series.

Cheers!

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July 2nd, 2018

Indian on the Rise

Posted in Consumer Trends, Food Trends

and I couldn’t be more excited…

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Much to my delight, Indian cuisine is on the rise in the American palate. This niche of food is steadily growing in the United States today. This is shown through the rise of Indian inspired dishes, casual Indian eateries, and expanding variety of easy to cook Indian dishes at home.

Indian fusion and inspiration is creeping it’s way into mainstream. Restaurants such as the Bombay Frankie Co in L.A. are starting to serve item such as Indian burritos. We’re seeing Masala Pizzas, Indian burritos, and other delectable mashups. These combinations are encouraging accessibility and new experiences to the American palate.

Quick service restaurants have also seen a rise in Indian flavors. In Texas, we’re seeing more and more local quick service restaurants such as Tarka Indian Kitchen and Masala Wok appear. The well-known G’Raj Mahal food truck on Rainey Street has now earned a brick and mortar location. Quick service Indian food can be served as easily as a Chipotle style DIY assembly line or a conveniently on-the-go as Indian styled tapas (think tandoori seared chicken).  Indian food is delicious, fresh, and easy to make for quick service.

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In supermarkets, the curry section is no longer a few bricks of seasonings mixed in with the rest of the tiny Asian section. Brands that are selling easy to make Indian sides or even main dishes such as Tasty Bite, Maya Kaimal’s simmer sauces, and Patak’s are starting to take over shelf space. These products paving opportunities to make Indian at home without the usual length of preparation time. The millennial appreciation for more and more complex flavors is adding to the popularity of Indian food today.

Thanks for reading along and let us know where you’re seeing Indian cuisine pop up in the comments section below.

Cheers!

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June 11th, 2018

Single-Focus Restaurants Offer New Benefits

Posted in Consumer Trends, Food Trends

Single-Focus Concepts Are Bringing a New Norm

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Instead of looking for the best restaurant specializing in a regional cuisine, how about looking for a restaurant that specializes in the best execution of a single item?

If this idea seems strange to you, it shouldn’t. According to Datassential, 46% of consumers are looking for these types of single-focus restaurants. This change in the tide may come with some discomfort, but for food producers, there are many benefits.

Focusing on the production of a single item allows a restaurant to do several things, including: Minimize overhead, reduce stock, streamline operations, reduce waste, easily replicate kitchen and menu designs, experiment with flavor in a low-risk environment, and, perhaps most importantly, focus on quality.

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For manufacturers, single-focus concepts give opportunities to create foods with exotic flavors and unique attributes that otherwise might have not had an audience in the past, find creative ways to cross-utilize ingredients to reduce waste, bring in new talent to update the creative process, and develop new distribution avenues thanks additionally to the continued rise in global flavors.

Macbar in New York focuses on making a variety of high quality macaroni and cheese, including flavors like chipotle chili and cognac and tarragon. Super Chix, based out of Dallas, TX, focuses on the production of high-quality chicken sandwiches and diversifies them with an array of sauces including Nashville Hot, Mississippi Comeback, and Sweet BBQ.

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Brooklyn’s Arancini Bros. focuses on, as the name eludes, savory balls of breaded and fried risotto rice. Flavor offerings include spicy buffalo with Gorgonzola cheese, classic ragu, and Pizzaiola (tomato-braised steak). And finally, a personal favorite of mine, Ramen Tatsu-Ya based out of Austin, TX, sets it’s sights on making a variety of craveable ramen bowls made with a spectrum of sauces including Thai chili and habanero, chunky red pepper paste, and Japanese citrus with Serrano, jalapeno, and garlic.

Single-focus restaurants will continue to stretch the limits of the consumer’s palates with new flavor experimentation, rapid flexibility, and increasing food quality. Their efficiency and scalability will allow for fast growth and broad distribution, making them a prime asset for food manufacturers. In order to keep the pace, manufacturers need to remain focused on trends and adopt levels of versatility not previously seen in the industry.

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May 7th, 2018

Worlds of Flavor 2018: A Review

Posted in Culinary Conferences, Food Trends

So Much to Learn, So Much to Eat

Worlds of Flavor

Worlds of Flavor 2018 is over. Done. Gone. Fin. You know what that means? It means I must wait a YEAR before I get to spend another 4 days in Napa eating amazing food, drinking terrific wine, and learning everything I possibly can from one of the most unique, talented, and diverse group of chefs and culinary presenters from the world over. This is my sad face.

However, I’ve never been one to sulk. So, what better way to cheer myself up than to share some of the great information and amazing revelations that came from the Culinary Institute of America’s 2018 Worlds of Flavor conference.

The Immigrant Kitchen

Food Trends

First, let’s discuss this year’s main topic: Immigrant Kitchens. As Krishnendu Ray summarized, “American” cuisine, at its essence, truly is immigrant cuisine. The food in America is a hodgepodge, or perhaps a better metaphor would be, a delicious soup of ingredients, culinary methods, and recipes from all over the world. Even the food we often consider decidedly American (hamburgers, hot dogs, apple pie) is adopted from early European settlers. And since colonialists did everything they could to wipe out Native American crops and traditions, it certainly received very little influence from their culture.

Yet here we are hundreds of years later and nothing, yet everything, has changed. Immigrants still account for the clear majority of those employed in restaurants (about 14 million nationwide according to Ray). Of the over one million restaurants in the United States, more than fifty percent (according to Ray) define themselves as a category other than “American.”

A big difference is that now, Asian cuisine (esp. Japanese and Korean) has become exceptionally popular even though it tends to be, on average, more expensive than European cuisine. So, what does this tell us?

It tells us that Americans are becoming interested in complex, unfamiliar flavors. It tells us diners are looking for experiences and adventure when they are dining out, not only food. And it tells us it’s time to start thinking about how we can start introducing some of these more uncommon flavors and ingredients into mainstream foods in subtle, safe, and easily approachable ways (just not crickets, at least not yet).

Observations

Now that we’ve had our lesson for the day, let’s jump into the fun part: Food trends, observations, and direct applications.

Asian Flavors

Culinary institute of America

I know we touched on this above, but it cannot be overstated. Asian flavors (Japanese, Thai, Korean, Filipino, etc.) have cemented themselves into American cuisine and they will only continue to grow in experimentation and popularity.

Miso is a ubiquitous broth, but now I’ve seen it flavored with different ingredients like koji and mustard. Fish sauce is becoming less polarizing. In fact, a study has shown that you can replace 25% of the sodium in a sauce or chicken stock with fish sauce with no discernible difference in taste.

Thai cuisine’s high usage of coconut and aromatics plays well with the nutrition focused crowds, while the craveable fermented flavors of Korean and Filipino foods are drawing praise nationwide.

Next Level Sauces

Worlds of Flavor

Sauces are food art. A combination of liquids, solids, spices, and seasonings come together to form a homogeneous solution of deliciousness (at least when done properly). They also conveniently add flavor to items that may otherwise be bland.

Lucky for us, there were plenty of new and delicious sauces and no bland food.

Of note was the movement back toward complex chile-based sauces. Rather than simply a cascabel sauce, we saw how a mix of chiles like smoky cascabel, arbol, pasilla, and aji amarillo can create balanced and new flavor profiles. It was nice to see multiple moles in use as well, including a yellow mole made with lemon, aji, and cashew.

Thai citrus sauces are evolving using local produce and artisan fish sauces. Modern American cuisine is utilizing aromatic broths made from the liquid of pickled and fermented vegetables served with creamy cheese-filled pasta.

Africa is also coming into focus with its pepper-based sauces, including a Trinidadian green sauce made with green chiles, cilantro, lemon, ginger, and onion. While we know in commercialization we can see losses in volatile flavors like cilantro, this can act as a peep hole into the possibility of crossover sauces good for Asian, Mexican, or African applications.

Added Nutrition

New Flavors 2018

Making foods more healthful is a trend that’s here for the long haul (thank goodness). But diners are interested in more than just low sugar and fat these days.

Fermented foods are growing in popularity due to their umami deliciousness, yes, but also their noted assistance in healthy digestion. High fiber foods have shown to assist in maintaining healthy cholesterol levels and the reduction of colorectal cancer.

Within this trend, however, diners still want to enjoy a satisfying meal and be entertained. This balance is helping drive the movement of plant-centric plates, meaning the vegetable is the star of the plate, but it doesn’t have to be vegetarian.

Au Revoir Worlds of Flavor

This only scratches the surface of the information gained from the 2018 CIA Worlds of Flavor conference. I didn’t even get into the resurgence of tamales, the reinvigoration of fine Mexican cuisine, or the endlessly fascinating fonio grain. But, I can’t expect you to read forever. Honestly, I’m surprised you made it this far.

I hope you gained something valuable from this post, and I implore you to leave a comment, question, or share an observation below. Let’s start a conversation about the future of food.

Culinary Trends 2018

Cheers!

 

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March 12th, 2018

Expo West 2018 Trends

Posted in Consumer Trends, Culinary Conferences, Food Trends

What’s Trending at Expo West 2018?

Simple answer, lots!

Expo West Lolgo

The Natural Products showcase that is Expo West featured a bevy of fun, interesting, but most importantly, responsible foods and products that will continue to shape the landscape of the industry.

Unique new items included Alove, a yogurt made with aloe vera, oat and vegetable milks, Sushi Quinoa, Pervida’s pomegranate seed seed oil infused sparkling waters, and my personal favorite, chia fruit spread.

World of Chia, based out of The Woodlands, TX, has developed a line of fruit spreads using chia seeds instead of pectin. Not only are these spreads unique and delicious, but they embody the clean-label movement perfectly with only 4 key ingredients: fruit, agave nectar, chia seeds, and lemon juice.

Now let’s take a look at the trends with traction:

Pastas from Produce

Ok, I know what you’re thinking, “Alternative pastas, wow! Really groundbreaking.” Fair. But what’s special about these pastas is not just that they’re made from things like chickpeas, plantains, lentils, and brown rice, it’s that they actually taste good. Really good! And that is something to be excited about.

Artisan Jerky

We’re continuing to push towards high protein, low carb. and calorie snacks, and the folks running the dried meats show have noticed. The big companies like Jack Links and Oberto are being challenge by small batch artisan companies such as Epic and Three Jerks, with products like Maple Bourbon Churro Filet Mignon, Sesame BBQ Chicken, and Smoked Maple Salmon. I bet I have your attention now…

Tiger Nuts

Don’t laugh. This isn’t a Rocky Mountain Oysters kind of thing. Tiger nuts are actually a tuber that grows under the soil’s surface, much like carrots. They are highly nutritious, versatile, and do not contain the same allergens as nuts making them a great alternative. It seems some folks are starting to take notice. Organic Gemini Brand has developed a line of tiger nut products including flour, granola, smoothie mixes, and because apparently they love me, tiger nut horchata beverages. Additionally, Cabo Chips is about to launch a tortilla made with tiger nuts and cassava.

This is only a small snapshot of what I found. There was also a lot of traffic around small farm honey, pickled and fermented vegetables (are we going to see a return of sauerkraut?!), and healthy savory snacks like puffed edamame and high fiber savory veggie crisps.

We’d love to hear what you took notice of at Expo West. Let us know some of your favorites in the comments section.

Cheers!

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February 26th, 2018

Mediterranean Fast-Casual on the Rise

Posted in Consumer Trends, Food Trends, Restaurants

Mediterranean Cuisine Shows Continued Growth in the Fast-Casual Market

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Fast-casual restaurants continue to gain steam as their popularity with multiple demographics holds strong. By focusing on quality ingredients within a limited, often chef-driven menu, combined with a lower overhead cost of standard brick-and-mortar establishments, fast-casual creates an opportunity to sell delicious, high quality food at reasonable prices.

Within this market, we are seeing Mediterranean cuisine thrive. With fresh ingredients, hearty options for both vegetarians and carnivores, and a continued nationwide interest in the benefits of the Mediterranean diet, the food of places like Greece, Israel, and Turkey are grasping the palates of customers nationwide and not letting go.

Restaurants like Gyroville, who have recently expanded to Ecuador, Taim, which extends from the Chipotle leadership and is set to open its 5th location, and Sajj Mediterranean opening its 8th location, exemplify the new wave of menu focused fast-casual Mediterranean restaurants. Combine these with the already existing trailblazers such as Garbanzo, Zoe’s Kitchen, and Noon Mediterranean (formerly Verts), which focus more heavily on customization, and you can see a strong pattern of flavor-first concepts taking a strong hold in an already crowded marketplace.

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Drivers of these establishments include on-trend flavors like harissa, preserved lemon, and za’ataar. The common link between these items is their unique depth of flavor stemming from ingredients or procedures uncommon to the average American diner. This dissociation will not last long though, especially at the current rate of growth in the Mediterranean food market.

There’s still plenty to taste and explore in this cuisine, and hopefully it’s continued popularity will drive some of the even more ambiguous items, such as Cholent and Magiritsa, into the spotlight.

Until then, we’ll keep our eyes open and tasting spoons ready.

Cheers!

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January 29th, 2018

Food Trends: Comfort Foods

Posted in Consumer Trends, Food Trends, Trends

2018 Sees the Trend Towards Comfort Foods

2018 Food Trends

2017 was the year of ethnic food trends. Gochujang, poke, curry, and sriracha everything, just to name a few. While 2018 will see a continued energizing of global foods, it will also see us hearkening back to our roots with regional comfort foods.

Now, don’t get caught in a box and think I’m going to start talking about macaroni and cheese, even though it’s a staple and it will never go anywhere. I’m looking at food traditions like meatloaf, hush puppies, regional BBQ flavors, and stews.

Comfort Foods Trend

But comfort foods aren’t limited to simply the regions of the US. Our country is a patchwork of global representation. 2nd and 3rd generation immigrants from all over the world are influencing and cooking the foods we eat. Therefore, don’t be surprised to see a rise in items like goulash, halo-halo, and artisan falafel.

We know that ramen, a Chinese/Japanese comfort food, has been intensely popular over the last few years, but are you familiar with jjigae, it’s Korean counterpart? You probably should be as it’s a unique blend of the sour, spicy, and umami flavors pack a major punch and simply make the world right when it’s cold outside.

Food Trends 2018

Also, 2018 could prove to be the year we finally see an uptick in flavors from arctic countries. Heavily smoked and salted fish, fermented root vegetables, and house-milled heirloom grain breads are examples of comfort foods you should keep on your watch list.

I’m excited to see what 2018 is going to bring and can’t wait to see how restaurants and food producers will adapt to the new trends. Drop a comment and let us know what trends you’re running into out there.

Here’s to eating our way through a new year!

Cheers!

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January 1st, 2018

Sambal, Your New Favorite Hot Sauce

Posted in Consumer Trends, Food Trends, Restaurants, Trends

Look Out, Here Comes Sambal…

The unique funky-chile-citrus flavor of sambal is starting to garner some serious attention, and for those of us who have been graced with the opportunity to try a sambal glazed chicken wing, we know why.

Sambal

Hailing from Southeast Asian islands like Malaysia and Indonesia, sambal is a spicy blend of chili peppers, acids such as lime juice and/or vinegar, and funky umami flavors of shrimp paste or fish sauce. It gives the sauce a round, zesty flavor that is as intense as it is refreshing.

Perhaps this is why restaurants nationwide are beginning to adopt it on their menus for an adventurous update to familiar dishes. As Flavor & The Menu have pointed out in their recent article Field Notes: Everybody Sambal, “Sambal is a sexy hot sauce. The name alone seduces with the promise of faraway adventure.” I couldn’t agree more.

Sambal Chili

In Austin, TX, DFG Food Truck serves an incredible dish called the scholar, which consists of marinated vermicelli noodles tossed with spicy ham, pork belly, and vegetables, topped with fried egg and a generous scoop of sambal sauce to bring it home.

Hip nightlife chain Bar Louie features the chile sauce in their spicy Voodoo Pasta, complete with andouille sausage and sautéed onions and peppers. I’d buy that for a dollar!

Denver’s Linger, a mortuary turned restaurant (cleverly dubbed an “eatuary”) jumps on the train with a fried chicken bun topped with kimchi, Togarashi Ranch, and honey sambal sauce.

Sambal Sauce

It’s safe to say this is only the beginning for sambal as hot sauce sales are expected to hit a record $1.37 billion in 2017 according to the market research firm IBISWorld. This trend doesn’t look to be slowing down with forecasts of $1.65 billion within the next five years (1).

In what places or ways have you seen this chili sauce used? We’d love to hear about it in our comments section below.

Happy eating!

1. Zlati Meyer. USA Today. “Hot sauce industry sets tongues — and sales — ablaze.” July 30, 2017. https://www.usatoday.com/story/money/2017/07/30/hot-sauce-industry-fire-supermarkets-mcdonalds/519660001/

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