October 21st, 2019

The New Fall Flavors

Posted in Consumer Trends, Food Trends, Trends

There’s More than Pumpkin Spice for Fall Flavors

Fall Flavors

Let’s be honest, when you think of Fall flavors most likely the first thing that pops into your head is pumpkin spice. It’s OK though, it’s not your fault. We’ve been conditioned for years now by cafes and restaurants to equate the arrival of Fall with the arrival of pumpkin spice.

But that won’t be forever. In fact, last year showed a 2% dip in the market for introductions of pumpkin spice flavored items. And while that still leaves the flavor on 17% of menus nationally, it shows the pumpkin might be withering a bit.

So, with that in mind let’s look at 3 flavors that could upset the appl-er-pumpkin spice cart.

Maple

Fall Flavors Dark Maple Syrup

This should not be a shocker. Maple flavor is delicious and all over the place. Often combined with other flavors like maple pecan, maple butter, or maple chile, the rich and flavorful syrup is a great vehicle for innovation.

What’s new, however, is our general perception of what “good” maple syrup is. Previously, Grade A Amber Maple Syrup has dominated the market. But with a change in the grading system allowing darker, more richly flavored syrups to also be classified as Grade A, I expect to see a push in that direction.

The true beauty of richer maple syrups is that their complexity will lead to new flavorful creations. Things like black maple BBQ sauce, dark maple chile glazed wings, and smoky maple bacon have opportunities to shine.

Molasses

Fall Flavors Molasses BBQ

Photo courtesy of iwillnoteatoysters.com.com

A pantry staple for decades, molasses is resurfacing thanks to an inclined perception of its complex, bitter (see below) flavors. Blackstrap Molasses is becoming a common quality callout on menus. It’s deep, rich, umami-ful flavor is perfect for BBQ sauces, meat glazes, stews, chilies, stir-fry, kebabs, and much more.

Molasses-based sauces offer a depth of flavor and richness that can’t be easily replicated. They’re a great way to elevate a line of menu items without adding a lot of new ingredients.

Char

No, not the fish. Yes, the burnt stuff.

Fall Flavors Char

Bitter flavors continue to be all the rage among diners. Burnt caramel, charred vegetables, fire roasted tomatoes and peppers, you name it. Even bitter drinks continue to grow in popularity. IPAs, Black IPAs, rich German dunkels, and schwarzbiers are all finding homes on menus around the country.

And Fall meshes perfectly with charred flavors. Think of all the BBQing, grilling, open-fire cooking, roasting, and such that’s going on. Combine these with a blackstrap molasses BBQ sauce and you might be on the way to re-shaping the future of fall flavors. Sorry pumpkin…

Time to Fall Forward

Let’s rethink the flavors that come with Fall and move forward into complex, new creations that leave the pumpkins behind (unless you want to char one). Do any other flavors come to mind when you think of fall? Apple cider maybe? Let us know in the comments below.

Cheers!

Tags: , , , , , , ,
October 7th, 2019

Flavor Trends: Aji Amarillo

Posted in Food Trends, Peru, Trends

Aji Amarillo is Quickly Finding its Place on Menus

Aji Amarillo

Photo Courtesy of SpecialtyProduce.com

In April of 2019 we posted a New Hot Sauces article which discussed the rising interest of specific chilies on menus nationwide. The trend for unique chile callouts was (and still is) gaining speed and finding a firm footing on menus.

Even before that we had done a write up on how aji amarillo can act as a unique flavor driver with its medium heat and bright, citrusy notes. Also, its versatility makes it a great addition to anything from BBQ and hot sauces, to aioli, salad dressings, or even pizza sauces.

Well it seems we may have been peering through the looking glass on that one, because aji amarillo is quickly finding a home on select menus.

Where is Aji Amarillo on the Menu Adoption Cycle?

Aji Amarillo Chilies

Image courtesy of HispanicKitchen.com

According to Datassential, aji amarillo currently sits at the “Inception” stage of the menu adoption cycle. This means that, as of now, it’s considered a premium ingredient that can be found on mostly fine dining menus and at ethnic independents.

And while this ingredient may be just starting to peak into adoption, it’s important to note that interest in aji has grown over 135% over the last 4 years. And with only 4% of the population having tried it, it’s a huge opportunity to create a unique menu item to gain new customers and leverage the trend of specific chile callouts.

Who’s currently Using Aji Amarillo?

Aji amarillo

Image courtesy of Suviche.com

Florida based ceviche chain Suviche is well-known for their love of the aji amarillo chile. It can be found in their homemade huancaina sauce, or on full display in their aji amarillo ceviche, tiradito, and the Aji de Gallina.

Killa Wasi, in Austin, TX, has put together a deliciously unique menu with a focus on aji chiles. The pepper is found in a spicy mayonnaise sauce, in cheesy queso dip, on braised Chichi pork, and atop their Texas style Lomo Saltado brisket.

How Can I Use Aji Amarillo?

This yellow/orange chile is as versatile as it is delicious. As we stated before, it makes a great addition to BBQ sauces, salad dressings, pizzas, and creamy dips or aioli.

Aji amarillo

Image courtesy of SeriousFoodie.com

Additionally, aji amarillo makes an excellent glaze or sauce for chicken wings, a relish for sandwiches or hot dogs, a marinade for fish, and a bright addition to ceviche. Or, go simple and blend aji amarillo sauce with mayonnaise and a hint of lime for an excellent dipping sauce for French fries.

It’s a Good Time to be Yellow

Because aji amarillo is coming soon, and it’s best to be ready for it. So, start discussing where you can fit this spicy little gem on your menu to ensure you’re ready to lead the trend with your own brightly colored, flavorful sauce.

Cheers!

 

Tags: , , ,
January 7th, 2019

Awesome Aji Amarillo

Posted in Food Trends, New Foods and Flavors, Peru, Trends

All About Aji Chiles

As we’ve covered in previous blogs, chiles are hot (literally and figuratively) and the trend of unique chiles is not going to slow in 2019. One of the more unique chiles we expect to see growing in popularity is the Peruvian Aji chile.

There are a few variations of the Aji common in Peru (Aji Panca, Aji Rocoto, etc.), but the most familiar is the Aji Amarillo.

Aji Amarillo

Photo Courtesy of SpecialtyProduce.com

Aji Amarillo

Aji Amarillo chilies originated in the Andes region of Peru and have been a staple in Peruvian culture and cuisine since their discovery. The Aji Amarillo is green when immature but becomes a bright yellow/orange color when ripe.

This chile is quite potent regardless of the form it takes. In the US, it can be difficult to find fresh, but shows up commonly frozen, dried, pickled, or pasted. The dried versions tend to have the most aggressive fruity notes, whereas the fresh peppers tend to have the most heat.

What’s it Like?

The Aji Amarillo is mostly considered a medium hot chile, but the heat can vary quite a bit depending on the season in which it was grown. They have a “fruity” and uniquely citrusy flavor profile.

Aji Chilies

Photo Courtesy of TheSpruceEats.com

The Amarillo chile is the signature component of many Peruvian dishes like Papas a la Huancaina, a potato and egg dish with a creamy Aji Amarillo sauce, and Causa Limeña, a cold potato and chile dish layered with fillings like olives, tuna, or avocado.

Aji Amarillo is also a natural fit for fish. It cuts through fatty choices like salmon or bolsters up a white fleshed fish like Corvina (sea bass) or hamachi. In fact, in Peru you’ll most likely find Aji Amarillo and fish together in ceviches. The Peruvian ceviche differs from other countries not only because of its addition of Aji Amarillo, but also with its use of cooked sweet potatoes and sweet corn.

Where does it Fit?

The beauty of the Aji Amarillo Chile is its versatility. Try it in a glaze on chicken wings, or a spicy sauce base for a unique global pizza. It plays well with beef too, as in a sweet hot pepper relish.

Aji Amarillo Chilies

Image courtesy of HispanicKitchen.com

Don’t be shy in trying it as a base for a tropical salad dressing or blended with yogurt or mayonnaise for a creamy with a kick spread for wraps and sandwiches. The options are limitless.

Set the trend and get into Aji Amarillo now before the rest of the competition gets a chance.

Cheers!

Tags: , , , ,
November 12th, 2018

What is Jersey Style Pizza?

Posted in Trends

Seriously, Explain Jersey Style Pizza

Recently, at a food show, I overheard a group of people discussing pizza trends and how we should be on the lookout for “Jersey style pizza.” Now, I wasn’t unfamiliar with the term, but really didn’t have a good grasp of what it meant. So, I asked.

New Jersey Style Pizza
Photo courtesy of Thedailymeal.com

What I received as response, aside from a hearty chuckle (inside joke I suppose), was “it depends on who you ask.” That answer, I felt, was unsatisfactory, so I decided to investigate for myself.

When I started researching Jersey style pizza, I came across quite a few differing opinions (many laced with sarcasm) of what it actually was. So, in retrospect, the depends on who you ask comment had some truth to it.

But, within those opinions, I was also able to stitch together the most common characteristics of the Jersey style of pie.

1. It’s All in the Name

While I was hearing and looking for “Jersey style pizza,” that’s not necessarily the moniker it goes by. This is probably the biggest reason why there are so many concepts of what the pizza is.

The more apt name for the Jersey style pizza  is “Tomato Pie,” or, the “Trenton Tomato Pie.” There’s a very specific reason for this title.

2. Order of Ingredients

Trenton Tomato Pie
Photo courtesy of Pizzatoday.com

We’re all familiar with the standard order of pizza ingredients, which goes like this: Crust – Sauce – Cheese – Toppings (of course there are variations, but for the sake of argument let’s just follow this example).

But for the Trenton Tomato Pie, the order is as follows: Crust – Cheese – Toppings – Sauce. Yep, sauce on top, which, for pizza aficionados everywhere, may sound familiar.

Chicago Stuffed and Detroit style pizzas also tend to feature the sauce resting on top of the other ingredients. Which is why the crust becomes important.

3. It’s What’s Underneath that Counts

The last deciding factor for Jersey sty–err–Trenton Tomato Pies that matters is the crust.

Unlike Chicago Stuffed and Detroit style pizzas, the Tomato Pie features a thin crust. Now, don’t think of it as a crispy, wafer-like thin crust you might be accustomed to, but more of a pliable, chewy style, similar to a New York or Neapolitan style crust.

Trenton Tomato Pie
Photo courtesy of 1000degrees.com

And finally, the shape matters. Tomato Pies keep the classic round shape, rather than adopting the square shape of Sicilian or the oblong style of New Haven pies. These characteristics in combination are what makes the pie unique among its brethren.

Put it all Together

Alright, so now that we have all the information let’s put it together.

Q: What is New Jersey Style Pizza?

A:

  • First, it’s called a Trenton Tomato Pie or Tomato Pie.
  • Second, it’s got the sauce on top.
  • Third, it’s a thin, chewy, round crust.

And there you have it, at least, as far as I can tell.

I want to hear from you though. If you are from Jersey, in Jersey, or just love Jersey and have some additional input on this subject leave a comment. I’d like to know if this amalgamation of information is an accurate representation of your state’s pie.

Cheers!

Tags: , , ,
October 15th, 2018

BBQ Sauce Trends in 2018

Posted in Food Trends, Restaurants, Trends

2018 Shows Growth in BBQ Sauce Categories

BBQ is a staple of all cultures, in lots of different ways.

dsc_0011

We’re all familiar with the BBQ styles of the South, like Memphis, Texas, and Kansas City, which are ubiquitous with the American style of barbecue. But now, we’re also seeing regions like Florida and California get noticed for their particular style.

Outside of the U.S., Asia has a long history of cooking using the barbecue method, and the word barbecue itself stems from the Taino term, barbacoa. And let’s not forget about the unique BBQ styles of the Native Americans and the Maori of New Zealand, who bury their food on beds of hot stones, covered with wet tarps and earth. This allows for a low and slow cooking style, complete with plenty of smoke.

Today we’re going to investigate the up and coming flavor trends in BBQ sauces in the U.S. Whether you like to slather on the sauce while cooking, dip after the food is done, or go Korean style with fermented sweet and spicy sauces, we’ve got you covered.

2018 BBQ Sauce Trends

Spicy

homemade-barbecue-sauce-sweet-and-spicy

Photo courtesy of JessicaGavin.com

It’s no surprise, even in the world of BBQ, consumers are looking for sauces that bring the heat. According to Restaurant Business Magazine, year over year growth of jalapeno-based BBQ sauces is averaging a 16.7% increase.

Chipotle BBQ has increased 79% on menus since 4th quarter of 2017 according to Provisioner Online. According to Diane Kelter, Mintel International’s food-service analyst, “Complex flavor combinations that provide a sweet heat combo, or a smoky sweet combo, will continue to drive more innovation in the category.”

Mustard

The secret is out, mustard-based BBQ sauces are really good. Carolina Gold BBQ Sauce, a mustard and vinegar sauce with plenty of brown sugar, has paved the way for broad-based introduction.

KFC rolled out their “Georgia Gold” sauce in 2017 with great reception. This take on Carolina Gold style riffs heavier on the sweet side, using honey over brown sugar, therefore making it more palatable to a larger demographic.

Trader Joe’s and French’s were quick to jump on the trend, creating their own branded mustard-based BBQ sauces. The next step will be seeing spicy variations of mustard sauces, which have started popping up in small restaurants and food parks, but not yet in the mainstream chains.

Korean BBQ

It just wouldn’t be a 2018 trend analysis if we didn’t talk about the Asian influence.

Hot Sauce

If it seems like you’re seeing Asian food everywhere, it’s probably because you are. The deep, rich flavors and complex aromatics of Asian cuisine drive taste buds wild and leave insatiable cravings for more.

In BBQ, gochujang has proliferated quite well. The salty, spicy, umami rich profile of this fermented bean paste is a perfect addition to the sweet/smoky bases of most BBQ sauces. Many restaurants, like Chi’Lantro out of Austin, TX, hide gochujang in their generically named sauces (i.e. Gangnam, Korean BBQ, Spicy Asian), making it more approachable for less exposed palates.

According to the NPD Group, the amount of Korean BBQ sauce shipped to U.S. independent chains and micro chains grew by 120% in 2017. I don’t expect to see that slow down anytime soon. If you don’t believe me, go try some. It’s delicious.

Close

That’s it for this week’s blog. Keep an eye out for new BBQ trends as they emerge share with us what you find.

Cheers!

Tags: , , , , , , , , , ,
October 1st, 2018

2018 Chicken Wing Trends

Posted in Consumer Trends, Trends

What’s Trending in Flavor and Texture

Chicken wings are a ubiquitous fan favorite among Americans. Whether as an appetizer, a meal all itself, or, as the focus an event or celebration, chicken wings have not lost their popularity.

 

dsc_0011

In fact, according to the National Chicken Council, an estimated 1.35 billion chicken wings would be consumed during Super Bowl 52 alone! That shows an increase of almost 20 million chicken wings since 2017.

It’s no surprise then, given their popularity, restaurants continue to experiment with chicken wings in flavor and texture.

Flavor Trends

Asian

Asian flavors are pushing the envelope in almost all categories, and while wings are no stranger to Eastern flavors, they’re starting to get funkier, err, fishier.

garlicgingerwings3

That’s right, fish sauce is boosting wings to another level of umami. Pok Pok Restaurants, based in Portland, OR, lead the way with the aptly named “Vietnamese Fish Sauce Wings.” These crispy morsels are marinated in fish sauce and sugar, then tossed in a sauce of fish sauce and caramelized garlic.

MOPHO of New Orleans is no stranger to nam pla either. Their eponymous wings are coated in a caramel made from fish sauce, sugar, garlic, Thai chilies, ginger, and lime.

On the Korean side of things, Chi’Lantro Korean BBQ Inspired Restaurants serve their chicken wings in a house “Gangnam” sauce that features spicy gochujang paste. A fermented chili and bean paste, gochujang serves as the base for many Korean BBQ sauce recipes.

Smoke

Smoked flavors continue to drift into the mainstream, and wings offer a great medium to play with different types.

pexels-photo-106343

Firebirds Wood Fired Grill amps up its classic Buffalo wings by smoking, chilling, then flash frying for service. Chili’s has entered the game as well with their pecan wood smoked wings glazed in zesty BBQ sauce.

Momofuku Noodle Bar of New York combines both the Asian inspired and smoked trends with their smoked chicken wings made with garlic, Thai chile, and scallions. Wingzup of Austin, TX, doubles down on the char by smoking their wings for 4.5 hours over hickory then grilling them over an open flame.

Texture

Along with flavor, chefs are starting to add different textures to their wings, elevating the simple dish and driving interest.

pexels-photo-1059943

At Chroma Modern Bar + Kitchen they are serving up Thai Sticky Wings garnished with crushed peanuts and crispy spring-roll wrapper strips for added crunch. Bonchon Korean Fried Chicken Restaurant goes deep on the crunch by using cornstarch in the breading and twice frying their wings giving them a thin, ultra-crispy skin and immensely satisfying crispiness.

Finally, at Haisous in Chicago you can find chicken wings basted in a caramelized fish sauce and topped with crispy fried garlic and shallots. My mouth is watering just thinking about that depth of flavor.

Keep an eye out for other fun textures like potato chips, panko, and puffed grains as they start to make headway into the mainstream market.

Until next time, cheers everybody!

 

Tags: , , , , , ,
August 27th, 2018

2018 Pizza Industry Review – Pt. 2

Posted in Consumer Trends, Pizza, Product Innovation, Restaurants, Trends

Enhanced ordering, & new menu items

Catch-Up

Welcome back friends. Let’s do a quick catch-up session here.

Last blog we talked about the 2018 Pizza Industry, focusing on consumer preferences (convenience, quality, affordability), national chain vs. independent restaurant stats, and international growth.

Today, we’ll cover new menu trends and enhanced ordering with a spotlight on new tech.

Menu Trends

2018 is the year of personalization. Customers are looking for unique toppings, signature pies, and the ability to make whatever wacky concoction pops into their mind (looking at you, unicorn pizza). This has led to an expansion in toppings held on the line for many restaurants (think Brussels sprouts, clams, and brisket).

2018 Pizza Trends

Photo Courtesy of Teen Vogue

This love for customization is also a contributing factor to the success of fast casual pizza restaurants like Blaze and Mod. Additionally, these restaurants are quite popular with guests looking for healthier options or suffering from allergies and intolerances. They have many offerings to help avoid triggers and amp up the health quotient while still creating a delicious personal pie.

Finally, Detroit style pizza has found a proper following and is trickling across the nation. Most major cities now offer Detroit style, which is a deep dish pizza made in a rectangular pan. Its caramelized edges and thick, chewy dough have been turning heads and gaining a stable of fans for good reason.

Enhanced Ordering

As we discussed in the consumer needs section on the previous post, technology and ordering convenience are major factors in the customer’s restaurant choice. With 69% of internet users choosing the online ordering option per Emarketer, it’s imperative for pizza restaurants to not only adopt this measure, but make it convenient and easy as well.

pexels-photo-280453

Hand in hand with ease of ordering is efficient delivery. Customers want a fresh, hot pizza delivered to them within minutes of submitting the order, and, as it turns out, they prefer that delivery to be directly from the restaurant, rather than a third party service like GrubHub or DoorDash.

Pizza restaurants are also looking into new technology to help with faster delivery. Domino’s, for example, has developed proprietary technology that allows consumers to order pizza in multiple convenient ways (including through Twitter, Zero-Click ordering, the AnyWare app, and into the future with natural voice). They’ve even gone as far as to commission a line of automated vehicles complete with built-in pizza ovens that will be capable of baking a freshly made pizza en route to your home.

Conclusion

2018 Pizza Trends

That’s a wrap for the 2018 Pizza Industry Review. With all that’s happening around technological innovation, I can’t wait to see what the landscape looks like for 2019.

Be sure to comment about what you’ve seen or anticipate seeing in the future of pizza. The only limit is your imagination (see: Unicorn Pizza…).

Cheers!

Tags: , , , , , , ,
May 21st, 2018

Loro Restaurant Review

Posted in Celebrity Chefs, Restaurants, Reviews, Trends

Loro Debuts in South Austin

Loro Restaurant Review

If you live in Austin, and have not been hiding under a rock for the past 6 months, you’ve probably heard that Chef Tyson Cole (Uchi/Uchiko) and Aaron Franklin (Franklin BBQ) have teamed up to open Loro, an Asian smokehouse, in South Austin. If you don’t live in Austin, you probably should. Or at least come visit us for the food. It’s worth it.

Situated on South Lamar Blvd, across from the local favorite Black Sheep Lodge, Loro is presented as a rustic/chic Minka with layers of exposed wood, grand windows and skylights providing ample sunshine, and sprawling tables and counters promoting community dining and interactivity.

Austin Dining

Wisely, Loro has minimized staff and wait times by employing batch cocktails and fast-casual style counter ordering complete with GPS-based table trackers, allowing the food runners to find you anywhere in the restaurant. Say goodbye to table tents and card holders! And since we’re talking about cocktails, don’t sleep on the Gin and Tonic Boozy Slushie, it’s perfect on a summer day in Texas.

Loro Restaurant Austin

The menu is a unique hybrid of BBQ (smoked brisket) and Asian flavors (papaya salad, Chili aioli, Thai herbs), which merry in a surprisingly delicate way. This is where I feel Loro makes it’s name. When I first read of the Loro concept, I admit I was hesitant. Aside from the powerhouse names involved, it seemed like a riff off the already popularized Kemuri Tatsu-Ya (a personal favorite of mine). However, while Kemuri lives in a land of deep, bold flavors, Loro exists on a plane of subtle, complex flavors interspersed with dramatic, smoky low tones, for a completely different dining experience.

Loro Reviews

There were some clear standouts the menu, including the sweet/savory Kettle Corn (with burnt ends and togarashi), the beautifully displayed Char Siew Pork Shoulder Bowl, and the unforgettable Malaysian Chicken Bo Ssam. Seriously, the Bo Ssam. Get the Bo Ssam. Did you catch that? Bo Ssam! You won’t regret it. Just thinking about that juicy meat and the yellow curry-yuzu vinaigrette makes my mouth water, it’s Pavlovian really… But I digress.

Austin Restaurant Reviews

My two knocks on the menu would be the Texas sweet corn, which was underwhelming in flavor and seasoning, and the Chicken Karaage, which looked beautiful, but was missing the defining crunch that makes Karaage more than just fried chicken.

Restaurants Austin

Overall, the quality, flavor, and creativity of the menu shines through and makes Loro an excellent addition to the unique culinary landscape that defines Austin. With reasonable menu prices (the most expensive items on the menu sit at $18, while the average cost of a plate is $10.18) and an ultra-casual dining style, Loro also bucks the elitist dining trend, instead choosing to embrace curious eaters from all walks of life. I’ll raise my Apple Scotch Sour to that!

Loro Restaurant Review

Be sure to chime in on the comments section with your thought’s on Loro. Until next time…

Cheers!

Tags: , , , , , , , , ,
January 29th, 2018

Food Trends: Comfort Foods

Posted in Consumer Trends, Food Trends, Trends

2018 Sees the Trend Towards Comfort Foods

2018 Food Trends

2017 was the year of ethnic food trends. Gochujang, poke, curry, and sriracha everything, just to name a few. While 2018 will see a continued energizing of global foods, it will also see us hearkening back to our roots with regional comfort foods.

Now, don’t get caught in a box and think I’m going to start talking about macaroni and cheese, even though it’s a staple and it will never go anywhere. I’m looking at food traditions like meatloaf, hush puppies, regional BBQ flavors, and stews.

Comfort Foods Trend

But comfort foods aren’t limited to simply the regions of the US. Our country is a patchwork of global representation. 2nd and 3rd generation immigrants from all over the world are influencing and cooking the foods we eat. Therefore, don’t be surprised to see a rise in items like goulash, halo-halo, and artisan falafel.

We know that ramen, a Chinese/Japanese comfort food, has been intensely popular over the last few years, but are you familiar with jjigae, it’s Korean counterpart? You probably should be as it’s a unique blend of the sour, spicy, and umami flavors pack a major punch and simply make the world right when it’s cold outside.

Food Trends 2018

Also, 2018 could prove to be the year we finally see an uptick in flavors from arctic countries. Heavily smoked and salted fish, fermented root vegetables, and house-milled heirloom grain breads are examples of comfort foods you should keep on your watch list.

I’m excited to see what 2018 is going to bring and can’t wait to see how restaurants and food producers will adapt to the new trends. Drop a comment and let us know what trends you’re running into out there.

Here’s to eating our way through a new year!

Cheers!

Tags: , , , , , ,
January 1st, 2018

Sambal, Your New Favorite Hot Sauce

Posted in Consumer Trends, Food Trends, Restaurants, Trends

Look Out, Here Comes Sambal…

The unique funky-chile-citrus flavor of sambal is starting to garner some serious attention, and for those of us who have been graced with the opportunity to try a sambal glazed chicken wing, we know why.

Sambal

Hailing from Southeast Asian islands like Malaysia and Indonesia, sambal is a spicy blend of chili peppers, acids such as lime juice and/or vinegar, and funky umami flavors of shrimp paste or fish sauce. It gives the sauce a round, zesty flavor that is as intense as it is refreshing.

Perhaps this is why restaurants nationwide are beginning to adopt it on their menus for an adventurous update to familiar dishes. As Flavor & The Menu have pointed out in their recent article Field Notes: Everybody Sambal, “Sambal is a sexy hot sauce. The name alone seduces with the promise of faraway adventure.” I couldn’t agree more.

Sambal Chili

In Austin, TX, DFG Food Truck serves an incredible dish called the scholar, which consists of marinated vermicelli noodles tossed with spicy ham, pork belly, and vegetables, topped with fried egg and a generous scoop of sambal sauce to bring it home.

Hip nightlife chain Bar Louie features the chile sauce in their spicy Voodoo Pasta, complete with andouille sausage and sautéed onions and peppers. I’d buy that for a dollar!

Denver’s Linger, a mortuary turned restaurant (cleverly dubbed an “eatuary”) jumps on the train with a fried chicken bun topped with kimchi, Togarashi Ranch, and honey sambal sauce.

Sambal Sauce

It’s safe to say this is only the beginning for sambal as hot sauce sales are expected to hit a record $1.37 billion in 2017 according to the market research firm IBISWorld. This trend doesn’t look to be slowing down with forecasts of $1.65 billion within the next five years (1).

In what places or ways have you seen this chili sauce used? We’d love to hear about it in our comments section below.

Happy eating!

1. Zlati Meyer. USA Today. “Hot sauce industry sets tongues — and sales — ablaze.” July 30, 2017. https://www.usatoday.com/story/money/2017/07/30/hot-sauce-industry-fire-supermarkets-mcdonalds/519660001/

Tags: , , , ,