June 1st, 2020

Food Trends During Coronavirus

Posted in Consumer Trends, Culinary Conferences, Food Trends

How Has COVID-19 Changed Food Trends?

Food Trends During Coronavirus

Food trends during the coronavirus pandemic have, as you might imagine, changed from what earlier predictions may have expected. Isolation and self-preparation of foods has left consumers yearning for comfort and portability over experimentation and presentation.

During a recent RCA PoweredUp session, Mike Kostyo of Datassential discussed this very topic. By monitoring menu and retail trends from over 100,00 national sources, he showcased what consumers are really craving during this time.

Let’s look at some of the top trends highlighted.

Coronavirus Food Trends

Plant-Based Foods

Plant Based Food Trends

2019 marked a major up-tick in plant-based food representation on menus nationally, going from 14% in 2018 to 56% in 2019. Meat sales from April 12 to May 9, 2020 were 28 percent higher than in the four weeks ending Jan. 18, 2020 according to data from Nielsen. Plant-based meat substitutes, had a jump of 35 percent in sales during the same period. The increase for uncooked products was more dramatic: 53 percent for the vegan products versus 34 percent for meat.

Environmental concerns among consumers are also a driver for this trend. In fact, 21% of consumers are interested in plant-based foods for the environmental impact alone. Generation Z is undoubtedly the leader in plant-based food interest, with 64% of Gen. Zs having tried it and 1 in 5 saying they love it. So, if your target audience is comprised of Gen. Z, you should be considering plant-based options on your menus ASAP!

Mexican Food

COVID-19 Food Trends

Whether it’s the bottomless chips and salsa, the energetic social nature of Mexican restaurants, or the ice-cold citrus margaritas, Mexican food leads the pack for the most craved foods during COVID-19.

The tough part with most Mexican foods is portability. The crispy, crunchy tacos and tostadas tend to lose their texture, smothered burritos get a bit soggy, and fajitas just don’t have quite the same flair without the sizzle platter.

Many Mexican restaurants have overcome these limitations by providing deconstructed to go kits, creative to-go packaging with moisture vents, and limited menus to ensure what they are selling travels well. As Mexican restaurants continue to learn how to overcome these limitations (to-go margaritas certainly help!), you can expect this trend to strengthen and cross into other platforms, like pizza and burgers.

Pizza

Pizza Popularity during COVID-19

Most experts expected pizza to be a top trend prior to coronavirus and it looks like they were right. Cravings for pizza have not decreased during the pandemic. In fact, according to QSR magazine, in March the pizza segment of restaurants showed the smallest losses (8%) but were already starting to level off again.

There are many reasons for this. First and foremost, pizza is still the most popular food in America. Additionally, pizza has high value, has been available to bake at home for years, and is essentially designed for delivery, so there was no consumer hurdle to get over when dine-in options closed.

Pizza companies have further increased interest in their products by offering plant-based options, family meal deals, and efficient contactless order and delivery methods.

BBQ

BBQ trends

BBQ, the classic backyard event, and the All-American outdoor activity. Couple that with the warm summer weather and nostalgia for simpler times and it’s no wonder BBQ ranks high on the current trends list. Like meatloaf and apple pie, BBQ is a classic American comfort food.

Restaurants can easily incorporate BBQ items on their menus. Brisket tacos, pulled-pork pizza, and short-rib sandwiches are all crave-worthy inclusions that consumers will love. Plus, BBQ is extremely portable and loses very little quality in transport.

So, get those smokers rolling, the people want ribs!

Is Your Menu Adapting?

We hope so. Check out previous blogs to see what other trends we’ve seen and how restaurants nationally are responding. Chime in below with your thoughts on what’s trending how to attract customers. We love your feedback.

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May 4th, 2020

April 2020 New Menu Items

Posted in Consumer Trends, New Foods and Flavors

April 2020 New Menu Items

April 2020 New Menu Items: Triple Pepperoni Pizza, Family Meals, & More

The April 2020 New Menu Items sing a similar tune as March, with family meals coming strong. They also hit on bold flavors as we move into summer and celebrate Cinco de Mayo. While Coronavirus may be stifling in-restaurant dining, it can’t dampen the creativity and ingenuity of restaurateurs.

So, let’s take a look at what some of our national favorites launched this last month.

April 2020 New Menu Items

 Cheddar’s Scratch Kitchen

April 2020 New Menu Items

Photo courtesy of texasborderbusiness.com

Cheddar’s doubles down on its Family Meal offerings with a hearty bundle of craveables, each meant to serve a family of four. Choose from Chicken Tenders, Cheeseburgers, Lemon-Pepper Chicken, or House-Smoked Baby Back Ribs paired with two family-sized sides. Dinner just got a whole lot easier.

Fuzzy’s Taco Shop

New Menu Items April 2020

Photo courtesy of Fuzzy’s Taco Shop (Waxahachie) FaceBook.

Fuzzy’s is getting on the Family Meal train with their Taco Family Meal. It includes a choice of two meats, two sides, chips, queso, salsa, tortillas, lettuce, tomatoes, shredded Cheddar cheese, cilantro, feta, garlic sauce and hot sauce. $35.00 for a regular meal serving 4-6 people or $50 for 6-8 people. Great for those larger families and just in time for Cinco de Mayo.

Jet’s Pizza

New Menu Items

Photo courtesy of prnewswire.com

Michigan’s cult favorite Jet’s Pizza also has its eye on Cinco de Mayo with the release of their new Mexican Pizza. More than just a taco pizza, this fiesta starter is packed with chorizo, mozzarella cheese, cheddar cheese, black olives, diced tomatoes and spicy jalapeno peppers.

Nathan’s Famous

Nathan's Famous

Photo courtesy of restaurantnews.com

Partnering with Franklin Junction, Nathan’s Famous has launched family meals made just for delivery. These include a hot Dog Meal, a Hand-Dipped Chicken Meal, and a Hot Honey Chicken meal. All include fries and soft drinks, and a couple even come with their famous apple pies!

Papa Murphy’s

Pepperoni Pizza Trends

Photo courtesy of chewboom.com

The “Take’n Bake” specialists at Papa Murphy’s seem to know what people want, which is pepperoni. So how do they give it to them? With the Triple Pepp Pizza featuring three types of pepperoni: Giant, regular, and mini-cup. It’s a pepperoni party!

Yard House

April 2020 New Menu Items

Photo courtesy of yardhouse.com

Our friends over at Yard House heard about the family meal craze and decided to go all in with six (six!) different family options. These include a Mac & Cheese Meal, Pizza, Salad, and Wings Meal, a Chicken Meal, a Steak or Salmon Meal, a 20/30 count Bone-In or Boneless Chicken Wings Meal (Buffalo, Korean, ancho barbecue or whiskey black pepper), a quart of soup, and/or a full-size Creme Brulee Cheesecake or Bread Pudding with Creme Anglaise. Any one of those is a comfort food feast!

Blaze Pizza & 1000 Degrees Pizza

Menu Trends 2020

Photo courtesy of blazepizza.com

Both quick service pizza giants saw the opportunity for at home pizza kits and ran with it. The kits come with dough or crusts, sauces, toppings, and even dusting flour so you can take the freshly baked pizza experience home with you.

Velvet Taco

April 2020 Menu Trends

Photo courtesy of velvettaco.com

Our final addition to the list comes from the taco geniuses over at Velvet Taco. You won’t want to miss out on their new Green Chile Pork Taco. Made with Tomatillo corn stewed pork, avocado, roasted poblano strips, mayonnaise crema, queso fresco, pickled Fresno chiles, buttered basmati cilantro rice, salsa verde and micro cilantro all wrapped up in a fresh corn tortilla. It’s a guaranteed hit!

Adios por Ahora

And happy Cinco de Mayo to all! Be sure to stay on trend and keep your guests coming back for more with fresh ideas and unique takes on classics. Hopefully, we’ll see you in one of our upcoming New Menu Items posts.

Cheers!

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