August 27th, 2018

2018 Pizza Industry Review – Pt. 2

Posted in Consumer Trends, Pizza, Product Innovation, Restaurants, Trends

Enhanced ordering, & new menu items

Catch-Up

Welcome back friends. Let’s do a quick catch-up session here.

Last blog we talked about the 2018 Pizza Industry, focusing on consumer preferences (convenience, quality, affordability), national chain vs. independent restaurant stats, and international growth.

Today, we’ll cover new menu trends and enhanced ordering with a spotlight on new tech.

Menu Trends

2018 is the year of personalization. Customers are looking for unique toppings, signature pies, and the ability to make whatever wacky concoction pops into their mind (looking at you, unicorn pizza). This has led to an expansion in toppings held on the line for many restaurants (think Brussels sprouts, clams, and brisket).

2018 Pizza Trends

Photo Courtesy of Teen Vogue

This love for customization is also a contributing factor to the success of fast casual pizza restaurants like Blaze and Mod. Additionally, these restaurants are quite popular with guests looking for healthier options or suffering from allergies and intolerances. They have many offerings to help avoid triggers and amp up the health quotient while still creating a delicious personal pie.

Finally, Detroit style pizza has found a proper following and is trickling across the nation. Most major cities now offer Detroit style, which is a deep dish pizza made in a rectangular pan. Its caramelized edges and thick, chewy dough have been turning heads and gaining a stable of fans for good reason.

Enhanced Ordering

As we discussed in the consumer needs section on the previous post, technology and ordering convenience are major factors in the customer’s restaurant choice. With 69% of internet users choosing the online ordering option per Emarketer, it’s imperative for pizza restaurants to not only adopt this measure, but make it convenient and easy as well.

pexels-photo-280453

Hand in hand with ease of ordering is efficient delivery. Customers want a fresh, hot pizza delivered to them within minutes of submitting the order, and, as it turns out, they prefer that delivery to be directly from the restaurant, rather than a third party service like GrubHub or DoorDash.

Pizza restaurants are also looking into new technology to help with faster delivery.┬áDomino’s, for example, has developed proprietary technology that allows consumers to order pizza in multiple convenient ways (including through Twitter, Zero-Click ordering, the AnyWare app, and into the future with natural voice). They’ve even gone as far as to commission a line of automated vehicles complete with built-in pizza ovens that will be capable of baking a freshly made pizza en route to your home.

Conclusion

2018 Pizza Trends

That’s a wrap for the 2018 Pizza Industry Review. With all that’s happening around technological innovation, I can’t wait to see what the landscape looks like for 2019.

Be sure to comment about what you’ve seen or anticipate seeing in the future of pizza. The only limit is your imagination (see: Unicorn Pizza…).

Cheers!

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August 13th, 2018

2018 Pizza Industry Review – Pt. 1

Posted in Food Trends, news, Pizza

Customization, Tech, & Speed lead 2018 Pizza Trends

2018 aims to be a benchmark year for the pizza industry. Data is showing a rise in the US and global pizza market, along with an increase in average unit sales for the top 50 chains. All while this is happening, the number of US pizzerias has actually fallen for a net loss of roughly 299 establishments. More people are ordering pizza more often from less overall places. Sounds like the market is refining itself.

Pizza trends 2018

But let’s take a deep dive into the pizza market and how we can anticipate what comes next. This will be part one of a two-part series, covering topics including consumer needs, headline news, the international market, menu trends, ordering practices, and, of course, the best technology company that sells pizzas.

So what is driving the pizza industry?

Consumer Preferences

Convenience is key when it comes to consumer needs. Pizza companies are really starting to understand this by offering many convenient ways to place orders. Through websites, social media, various online ordering mediums, and specialized delivery tech., consumers literally have pizza at their fingertips anytime, anywhere.

2018 Pizza Trends

Without quality, however, convenience is rendered meaningless. Consumers still consider quality a primary driver when making their decision on where to buy a pie. Quality can carry a very subjective meaning though. What one person considers a trait of quality others may not, which is one reason there’s so much room to play in the pizza sandbox.

And finally, we can’t talk about consumer needs without discussing cost. As Americans dine out more and more often, they find themselves watching the cost of meals more closely. While most consumers are willing to pay a premium for artisan and specialty pizzas, they expect to pay “reasonable” prices for the more standardized items.

National News

Pizza loves to take the headlines, and 2018 will be no different. According to Business Insider, fast-casual pizza was the fastest growing segment in 2017 with no sight of slowing down. As it happens, Blaze Pizza holds the #1 position for fastest growing restaurant chain in the U.S.

Fast Casual Pizza 2018

We are also observing excellent growth via sales increases in the industry. North American chain restaurants have reported a growth of 5.83%, while independent restaurants have grown 2.65% per Euromotor. This shouldn’t worry independents too much, as consumers still often choose them over chains for reasons including community involvement, personalized service, and having shared customer values.

International Growth

Across the globe pizza is becoming a staple of the diet for many different cultures. It’s becoming especially popular in places like Africa and the Middle East. Euromotor has shown a growth from $4.29 billion in sales in 2015 to $4.66 billion in 2016.

Pizza Industry Trends 2018

Pizza Hut has noticed this growth and the potential in these markets. In Pakistan alone The Hut has planned to double its restaurants to over 150 in the next 5 years. These cultures view Western foods like pizza as a status symbol, leaving a rare opportunity for a company to initiate new levels of brand loyalty globally.

Conclusion

That’s quite a bit of info to absorb in one day. Check back the week after next for Part 2 of our 2018 Pizza Industry Review series.

Cheers!

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