June 11th, 2018

Single-Focus Restaurants Offer New Benefits

Posted in Consumer Trends, Food Trends

Single-Focus Concepts Are Bringing a New Norm

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Instead of looking for the best restaurant specializing in a regional cuisine, how about looking for a restaurant that specializes in the best execution of a single item?

If this idea seems strange to you, it shouldn’t. According to Datassential, 46% of consumers are looking for these types of single-focus restaurants. This change in the tide may come with some discomfort, but for food producers, there are many benefits.

Focusing on the production of a single item allows a restaurant to do several things, including: Minimize overhead, reduce stock, streamline operations, reduce waste, easily replicate kitchen and menu designs, experiment with flavor in a low-risk environment, and, perhaps most importantly, focus on quality.

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For manufacturers, single-focus concepts give opportunities to create foods with exotic flavors and unique attributes that otherwise might have not had an audience in the past, find creative ways to cross-utilize ingredients to reduce waste, bring in new talent to update the creative process, and develop new distribution avenues thanks additionally to the continued rise in global flavors.

Macbar in New York focuses on making a variety of high quality macaroni and cheese, including flavors like chipotle chili and cognac and tarragon. Super Chix, based out of Dallas, TX, focuses on the production of high-quality chicken sandwiches and diversifies them with an array of sauces including Nashville Hot, Mississippi Comeback, and Sweet BBQ.

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Brooklyn’s Arancini Bros. focuses on, as the name eludes, savory balls of breaded and fried risotto rice. Flavor offerings include spicy buffalo with Gorgonzola cheese, classic ragu, and Pizzaiola (tomato-braised steak). And finally, a personal favorite of mine, Ramen Tatsu-Ya based out of Austin, TX, sets it’s sights on making a variety of craveable ramen bowls made with a spectrum of sauces including Thai chili and habanero, chunky red pepper paste, and Japanese citrus with Serrano, jalapeno, and garlic.

Single-focus restaurants will continue to stretch the limits of the consumer’s palates with new flavor experimentation, rapid flexibility, and increasing food quality. Their efficiency and scalability will allow for fast growth and broad distribution, making them a prime asset for food manufacturers. In order to keep the pace, manufacturers need to remain focused on trends and adopt levels of versatility not previously seen in the industry.

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