April 5th, 2021

Guajillo Chile is the Flavor of the Moment

Posted in Consumer Trends, Food Trends, Sauce

Guajillo Chile Makes a Bold Statement

Guajillo Chile

Image courtesy of WorldSpice.com

2021 looks to be the year of chiles and spice, and the guajillo chile is already making a big splash.

The guajillo pepper in its fresh form is called a mirasol pepper. When dried, it develops a leathery skin and a complex fruity and smoky flavor. With a flavor hybrid of raisin and chipotle.

It has a medium spiciness, ranging from 2,500 to 5,000 Scoville Heat Units. This makes it slightly spicier than a poblano but milder than your average jalapeño.

In Mexico you’ll most commonly find guajillo chiles in moles, but they also find their way into salsas and marinades. Their dark brown color creates a beautiful, deep, rich looking sauce akin to chocolate.

Guajillo Chilies on the Rise

How Common is it?

Guajillo Chile Salsa

Photo courtesy of PepperScale.com.

Right now, guajillo chilies rest at the “Adoption” phase of Datassential’s Menu Adoption Cycle. This means that it’s gaining traction, but still unique. You’ll find guajillo at progressive fast casuals and specialty grocery stores, like Whole Foods and Trader Joe’s.

According to Datassential, this smoky little delight is on about 2.8% of menus nationwide, but that’s up 28% over the past for years. So, there’s definitely interest brewing. While only 14% of the population has tried it, 29% of the population knows about it. That means there’s a good opportunity to expose curious new consumers to the flavor in the form of a special sauce or LTO.

Where Can You Find Guajillo on Menus?

Chile Trends

Image courtesy of RickBayless.com.

As stated above, it’s still working its way into the mainstream, but has nonetheless permeated some recognizable menus.

The most standout of which would be Xoco, Rick Bayless’s fast-casual restaurant in Chicago. He puts guajillo center stage in his short rib sandwich made with guajillo-braised short ribs, grilled cactus salad, avocado, and black beans.

It’s also featured on menus in places like Dirt Candy, TAG Restaurants, and at Proof and Provision in Atlanta. This, of course, is only a small smattering of establishments finding the rich complexity of guajillo a winning ingredient.

Even retail brands like Pace Picante and Humble House Sauces have launched salsas featuring guajillo chilies.

What Does This Mean?

Food Trends

Image courtesy of WoodlandFoods.com

It means guajillo is growing in recognition and becoming a safe option to explore on your restaurant’s menu. Adding guajillo concentrates and salsas to items like sour cream and mayonnaise balance out the heat with creaminess and cool flavors. These are great for sandwiches and wraps.

Consider adding guajillo to fresh house salsas to add bold flavor and offer another menu item without adding multiple ingredients. Or even drop a whole chile into soups, stews, and chilis to add a unique flavor that’ll help you stand out among competitors. Your imagination is the limit.

A Chile with Depth

The smoky, slightly piquant, and sweet/tart nature of guajillo chiles make them a safe bet for menu experimentation. And with trends pushing towards specific chile flavors and piquant foods, the time is right to get in front of customers.

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December 7th, 2020

New Menu Items December 2020

Posted in Consumer Trends, Food Trends

Smoke & Spice Define December’s New Menu Items

peppers

December is here, which means we’ve got your last New Menu Items spotlight for the year. It’s been a wild one, but I’m happy to say we end on a familiar note.

Of all the trends 2020 has seen, smoke and spice have been a thread tying the year together. Whether it came from comfort foods like BBQ and chicken wings, or the continued evolution of tacos and pizza as a medium for global flavors, smoke and spice found its way in.

December proves to be no different with heavy flavors of smoke and piquant sauces (with one outlier) for bold statements. Here’s what we’re seeing:

December 2020 New Menu Items

Black Seed Bagels

December New Menu Items

Image courtesy of citytour.com

New York’s Black Seed Bagels, a first-timer on our list, makes a splash with their Oxomoco Barbacoa Bagel Sandwich. It features roasted lamb and salsa made with morita chiles and tomatillos, topped with a fried egg and pickles on a bagel of your choice. This item is made in collaboration with Justin Bazdarich, chef of Oxomoco restaurant in Brooklyn, and highlights the trend for specific chile callouts on menus.

Chipotle

New Menu Items December 2020

Image courtesy of delish.com

Chipotle is coming in strong with their new smoked brisket. It’s seasoned with spices including garlic, cumin, and coriander, seared on the griddle, and tossed in a spicy sauce that compliments the smoky flavor. It’s only being released regionally for now, but other chains have found success with brisket (Torchy’s, Arby’s, Little Caesars, etc.) so, I expect this to last.

Grimaldi’s Pizzeria

Food Trends

Image courtesy of FSRmagazine.com

Grimaldi’s Pizzeria is another first-time New York business on the list this month with their new Chicken alla Vodka Pizza. It features a standard pizza skin topped with chicken, onions, mozzarella cheese, basil, and tomato cream sauce. Vodka sauces are a simple yet delicious way to mix up the menu by simply combining house pizza or marinara sauce with cream or even Alfredo sauce.

Smashburger

December Food Trends

Image courtesy of QSRmagazine.com

The always innovative Smashburger has launched a smoky Pulled Pork Tailgater Burger for December. It features smoked pulled pork, caramelized onions, and Swiss cheese on a Certified Angus Beef patty on a pretzel bun with spicy mustard. An addition of their house BBQ sauce adds a tangy twist worth trying.

See You Next Year, Trend Hunters!

But, before then, make sure your menu hits on the smoke and spice trends. It’s a great way to keep your customers warm and satisfied this winter.

Comment below with trends you’re seeing or how you plan on adding these flavors to your menu. We’d love to hear about your innovation.

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September 9th, 2019

Hot New Menu Items

Posted in Food Trends, New Foods and Flavors, Promotions

New Menu Items Show Love for Smoke and Heat

New Menu Items

As we close out the third quarter of the year and prepare to enter the fourth, we’re seeing quite a few interesting new menu items set to launch. From shrimp to waffles, smoke and spice trends seem to dominate.

Dickey’s BBQ Pit

Smoked Chicken Wings

Photo courtesy of Dickeys.com

Dickey’s is going all in on a permanent addition of its pit smoked wings to the menu. These were recently tested and proved a hit, so they’re not letting the excitement drop. There’s no end in sight for these savory wings, available in flavors like Sweet BBQ, Carolina BBQ, Buffalo, Hot Buffalo, and Texas Hot.

Norm’s

New Menu Items

The famous California diner, Norm’s, isn’t shying away from new flavor trends. From now until January 2020 you can enjoy one of their delicious Belgian waffles topped with crispy fried chicken and a spicy Sriracha honey sauce. We’ve seen this flavor combination pop-up in a few places in the past, but it’s nice to see it finding space on more conservative menus.

Red Lobster

New Menu Items

Photo courtesy of RedLobster.com

Never one to shy away from promotions, Red Lobster is making a safe bet with its $15.99 Endless Shrimp LTO. Set for an unspecified amount of time, this deal offers the diner a bottomless supply of Crispy Sriracha Honey, Teriyaki Grilled, or one of the other 3 shrimp flavors. You only get to select 2 flavors per order, however.

Subway

Smoked Brisket Sandwich

Photo courtesy of Subculture.Subway.com

Always a fan favorite, Subway continues to find new ways to satisfy sandwich cravings at an affordable price. Their newest addition to the lineup is the Pit-smoked Brisket Sandwich, complete with a sweet and tangy BBQ sauce. This will only be available through September 6, however, so get there fast.

Taco Bell

Baked Cheddar Chalupa

Photo courtesy of Thrillist.com

It would seem unreal to not include Taco Bell on a new product launch list. The perennial masters of innovative ideas never disappoint. This time they are launching a Toasted Cheddar Chalupa, available with chicken or beef, or as a Bacon Club build. With 6-month aged Cheddar baked into the shell, it sounds like a can’t miss concept.

What’s Next?

I guess we’ll see soon. New menu launches and LTOs seem to be picking up speed recently, so I don’t doubt lots more interesting and delicious foods will be available soon. Be sure to stay tuned to see what else we uncover.

Cheers!

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