June 17th, 2019

MATS Technology – A New Wave of Innovation

Posted in Product Innovation, R&D Technology

MATS technology could be the next game changer in packaged foods

MATS technology

Photo courtesy of foodnavigator-asia.com

Microwave assisted thermal sterilization, or MATS technology, could be the next big wave of innovation to hit packaged food. It promises to preserve the nutrients, color, texture and flavor of foods — while providing a shelf life equivalent to conventionally processed foods.

This seems like a pretty lofty goal, but it might be closer to a reality than we think. Let’s take a look at the MATS technology and how it might help to change the landscape of packaged foods as we know them.

What is MATS

MATS MAPS

Photo courtesy of foodnavigator-asia.com

As stated above, MATS stands for “microwave assisted thermal sterilization.” 915 Labs, the exclusive developer of this technology, believes it can solve one of the most ardent challenges facing the food industry today: providing consumers with high quality, natural, and additive-free packaged foods. On paper this seems great, but how exactly does it work?

MATS technology immerses packaged food in pressurized hot water while simultaneously heating with microwave energy at a frequency of 915 megahertz. Unlike retort processing, MATS can eliminate pathogens and spoilage microorganisms in a matter of minutes, rather than hours. As we know, the longer food is cooked under high heat and pressure the more it degrades the color, flavor, and nutrient bioavailability.

You could see then, how if MATS can deliver on its promise, our expectations of shelf-stable foods could change dramatically.

What About Pasteurization?

Clean Label Preservation

Conveniently enough, MATS units also provide microwave assisted pasteurization technology (MAPS) without any additional equipment.  This results in restaurant-quality, ready-to-eat foods and beverages with a shelf life of up to 12 weeks.

The extended shelf-life for the likes of prepared foods and ready-to-eat meals, beverages, vegetables, fruits, dips, sauces and salsas means less waste, higher quality, and greater availability. This can become especially important in food desserts, where convenience stores and bodegas serve as the primary grocery centers for a large population.

What Other Benefits Can MATS/MAPS Offer

Aside from increased quality and shelf-life, the technology can also assist in the clean label mission. By extending shelf-life through mechanical means, MATS can reduce the amount of preservatives and flavor enhancers needed to make packaged foods safer and tastier. Think of needing less sugar, salt, and artificial flavors in foods because the natural flavors haven’t been cooked out.

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These benefits could also parlay into school food programs, nursing homes, cafeterias, and meal kit enterprises.

What’s Next for MATS Technology?

E-commerce providers like Amazon, Alibaba, and Jet are especially interested in this technology as they try to break into the prepared foods market. The ability to create high-quality, shelf-stable meals that are safe to eat for 12 months plays directly into their supply chain strengths.

The interest from these companies in MATS technology is not passive. Amazon was an early investor in 915 Labs for use in its AmazonFresh brand. Many observers are connecting its interest in this technology with the acquisition of Whole Foods markets. The digital and brick-and-mortar avenues could offer Amazon a large advantage in the distribution of ready-to-eat and meal kit foods.

AmazonFresh

Photo courtesy of IMD.org

The U.S. Military has also been a long supporter of MATS technology as a way to provide more nutrient dense, portable meals as a replacement for the classic MRE (meal ready to eat).

Summary

As MATS/MAPS technology continues to merge into the packaged food realm, we need to be ready for the potentials that come along with it. Consumers have driven the demand for clean label options, along with healthier foods. MATS could be the bridge that brings fresh tasting, long lasting, healthier foods to shelves and refrigerators nationwide. It’s important that packaged food producers become intimately acquainted with the technology as consumer demand could soon drive a global change in quality expectations.

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August 27th, 2018

2018 Pizza Industry Review – Pt. 2

Posted in Consumer Trends, Pizza, Product Innovation, Restaurants, Trends

Enhanced ordering, & new menu items

Catch-Up

Welcome back friends. Let’s do a quick catch-up session here.

Last blog we talked about the 2018 Pizza Industry, focusing on consumer preferences (convenience, quality, affordability), national chain vs. independent restaurant stats, and international growth.

Today, we’ll cover new menu trends and enhanced ordering with a spotlight on new tech.

Menu Trends

2018 is the year of personalization. Customers are looking for unique toppings, signature pies, and the ability to make whatever wacky concoction pops into their mind (looking at you, unicorn pizza). This has led to an expansion in toppings held on the line for many restaurants (think Brussels sprouts, clams, and brisket).

2018 Pizza Trends

Photo Courtesy of Teen Vogue

This love for customization is also a contributing factor to the success of fast casual pizza restaurants like Blaze and Mod. Additionally, these restaurants are quite popular with guests looking for healthier options or suffering from allergies and intolerances. They have many offerings to help avoid triggers and amp up the health quotient while still creating a delicious personal pie.

Finally, Detroit style pizza has found a proper following and is trickling across the nation. Most major cities now offer Detroit style, which is a deep dish pizza made in a rectangular pan. Its caramelized edges and thick, chewy dough have been turning heads and gaining a stable of fans for good reason.

Enhanced Ordering

As we discussed in the consumer needs section on the previous post, technology and ordering convenience are major factors in the customer’s restaurant choice. With 69% of internet users choosing the online ordering option per Emarketer, it’s imperative for pizza restaurants to not only adopt this measure, but make it convenient and easy as well.

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Hand in hand with ease of ordering is efficient delivery. Customers want a fresh, hot pizza delivered to them within minutes of submitting the order, and, as it turns out, they prefer that delivery to be directly from the restaurant, rather than a third party service like GrubHub or DoorDash.

Pizza restaurants are also looking into new technology to help with faster delivery. Domino’s, for example, has developed proprietary technology that allows consumers to order pizza in multiple convenient ways (including through Twitter, Zero-Click ordering, the AnyWare app, and into the future with natural voice). They’ve even gone as far as to commission a line of automated vehicles complete with built-in pizza ovens that will be capable of baking a freshly made pizza en route to your home.

Conclusion

2018 Pizza Trends

That’s a wrap for the 2018 Pizza Industry Review. With all that’s happening around technological innovation, I can’t wait to see what the landscape looks like for 2019.

Be sure to comment about what you’ve seen or anticipate seeing in the future of pizza. The only limit is your imagination (see: Unicorn Pizza…).

Cheers!

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