February 12th, 2018

Yum! Invests $200 Million into GrubHub

Posted in news, Retail

Yum! + GrubHub

What Does the $200 Million Investment Mean?

GrubHub

As more and more consumers turn to delivery for their goods (think Amazon, Whole FoodsExpress Scripts), more corporations are taking notice and finding ways to creatively bring their products to consumers. Yum! Brands, parent company of Taco Bell, KFC, and Pizza Hut, is leading by example by investing a cool $200 million into food delivery service GrubHub.

With representation in over 1,300 U.S. cities and London, GrubHub connects diners to more than 75,000 restaurants. Yum! Brands’ investment shows a belief in the power of GrubHub’s service while taking a long term view on franchisee support by helping to ensure that delivery options will be more readily available to the restaurants’ customers.

Yum! Brands

Consider that between Taco Bell and KFC, there are more than 10,100 locations in the U.S. While GrubHub does not currently have representation in all of the current areas these restaurants reside, it’s obvious that Yum! brands wants to ensure they have every opportunity to make their way into these markets.

The hope is that this partnership will not only lead to incremental sales increases and larger per check orders, but also help to raise awareness for online delivery services and attract more franchisees who can see the benefit of having an additional sales channel. By giving franchisees more opportunities to succeed through creative, forward-thinking channels, Yum! puts itself in a very attractive light for future growth.

For further information, see the Nation’s Restaurant News article by Ron Ruggless.

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